What Convinces is Conviction

“What convinces is conviction. Believe in the argument you’re advancing. If you don’t you’re as good as dead. The other person will sense that something isn’t there, and no chain of reasoning, no matter how logical or elegant or brilliant, will win your case for you.” Lyndon B. Johnson

 


What does your story say about your product, investors and team? Are you delivering the message in a way that resonates with your customers? A major key to effective communication is focusing on the core benefit and not the features. Ask yourself this question in the context from your customers eyes, “What’s in it for me?” If your team doesn’t clarify how you’re making their life easier, there’s a problem that needs to be identified.

 

Jason Martin



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